Must he not be talking 'ad captandum' in all this?
"Theaetetus" by Plato
Yet am I, if I would live, forced to stoop 'ad vulgus captandum!
"The Long Night" by Stanley Weyman
AD CAPTANDUM VULGUS (L.), to catch the rabble.
"Chambers's Twentieth Century Dictionary (part 4 of 4: S-Z and supplements)" by Various